Narrative Strategy and Storytelling for Organisations
Helping organisations solve communication, engagement and change challenges through story
Life is not about the big stuff. Everything that is important is quite small. We tend to think of a person’s life as a long and complex story. A biography shouldn’t be a short easy read right? It should be a complex narrative that examines a person’s loves, struggles, accomplishments and failures. What if I…
Attention and time are at a premium. If you find you are experiencing information overload, so is your prospective audience. And yet things do manage to grab our attention, how does that happen? If matters to you, it will matter to someone else. Viral content is something people connect with so much they want to…
“I feel like I have done it all, I have made all of the mistakes and now I am fearless.“ - Paraphrased from an interview with Barak Obama on Marc Maron’s podcast WTF. It is not possible to be completely without fear, it is a natural part of being alive. Another way of looking…
Where do your most meaningful stories come from? From your lived experience. They come from your childhood, your friends, travels or working life. How do you identify the stories that move you? You don’t forget them. You see or hear something and it reminds you of that event or time in your life. Take note…
Live a good story. Bend the rules. Take a calculated risk. To have a good story to tell, you must be out there living it. Your narrative is what binds you to other people. These connections build relationships which in turn can build your business. Get out there doing, talking and meeting people. Stop worrying…
And then it happened… I used to think that the most magical phrase in storytelling was, ‘What happened next?’ But now I understand that we need the release from the next and the new of each chapter. We need to pause for a moment in a place and rest before the next twist and turn.…
Free workshop at NAB Village May 8th! Now that I have your attention, a bit of info! As you all know, I am deeply, madly, completely addicted to storytelling. Now I want to hear your story! I will be at NAB Village on May 8th in room number 8. I want to hang out with you…
I don’t know about you, but there seems to be a lot of endings and beginnings going on. Why do we tend to do similar things at about the same time? Is it the collective consciousness? I would say it is the power of story. We tend to make decisions within similar time frames because…
One word is all you need to make a connection. One word can make people sit up, take notice and introduce themselves. We don’t need a lot of words to describe ourselves. We need one perfect word. What is your word? Mine is ‘story’. Discovering your word is not a simple task. It is an…
Telling the right stories to the right people can lead to connection.
Narrative Strategy and Storytelling for Organisations 