A Story About The Power Of Story

“Don't ever underestimate the power of a story. Even if the story has to do with bacterial infections and chickens,” Josh Muccio, host of The Pitch. The Pitch from Gimlet Media showcases founders of start-ups as they sell the story of their business to a panel of investors. This podcast illustrates the real-world application of…

Learn Storytelling: Set The World On Fire Like Elon Musk

    With the launch of The Boring Company, Elon Musk shows us he is all about the underground, including his marketing. The Boring Company is developing high-speed travel tubes to help ease inter-city traffic. Also, you can buy a flamethrower on the site. Yep, a flamethrower with the Boring Company logo on the side.…

Future Proof Your Marketing

“Strong Opinions Weakly Held” This phrase originated with Paul Saffro, Director of Palo Alto’s Institute for the Future. In a discussion about wisdom, Bob Johansen of the Institute allegedly explained to Bob Sutton that to deal with an uncertain future and still move forward, the Institute advises people to have “strong opinions, which are weakly…

3 Steps of Story Lead Change Management

Communicating between different teams such as creative and tech can present challenges. Are you are facing this problem within your business or organisation? A simple story may be just the thing you need. Use the power of stories within your organisation to create a strategic way to inspire, education or motivate your employees, co-workers or clients.…

20 Followers = 20K

Can a Facebook page with 20 followers, make a sale of $20k? This one did.   How you ask? We invested in interactive business storytelling on Facebook Live. The client is a postproduction house in Melbourne. The Australian film industry is small, the challenge was to find people who make movies and speak to them. Our…

The Birth Of A Storytelling Agency!

"Whatever You Are Seeking Is Seeking You." - Rumi Rumi was a was a 13th-century Persian Sunni Muslim poet, among many other things. He was a very busy and talented man to say the very least. And he wrote the words quoted above. It is hard to imagine, but this statement has travelled through translations and centuries…

Psst, Hey Wanna Get High? On Stories?

Stories make us feel good. Yup, that good. According to novelist and neurologist, Robert Burton, when we hear something with a beginning, middle, and an end, we get a hit of dopamine. Dopamine is our natural feel-good, high chemical. This is why we love and are addicted to stories. From childhood fairytales to novels, to TV…

How To Tell Your Story Using SnapChat

What is Snap Chat? Have you snapped anyone lately? This doesn’t mean participating a heated discussion or argument. Snapping is messaging via the app SnapChat. If you haven’t had time to explore this mystifying platform, read on! Snap Chat is a video and photo-based messaging app. The reason why people and brands are flocking to…