20 Followers = 20K

Can a Facebook page with 20 followers, make a sale of $20k? This one did.   How you ask? We invested in interactive business storytelling on Facebook Live. The client is a postproduction house in Melbourne. The Australian film industry is small, the challenge was to find people who make movies and speak to them. Our…

The Birth Of A Storytelling Agency!

"Whatever You Are Seeking Is Seeking You." - Rumi Rumi was a was a 13th-century Persian Sunni Muslim poet, among many other things. He was a very busy and talented man to say the very least. And he wrote the words quoted above. It is hard to imagine, but this statement has travelled through translations and centuries…

Psst, Hey Wanna Get High? On Stories?

Stories make us feel good. Yup, that good. According to novelist and neurologist, Robert Burton, when we hear something with a beginning, middle, and an end, we get a hit of dopamine. Dopamine is our natural feel-good, high chemical. This is why we love and are addicted to stories. From childhood fairytales to novels, to TV…

How To Tell Your Story Using SnapChat

What is Snap Chat? Have you snapped anyone lately? This doesn’t mean participating a heated discussion or argument. Snapping is messaging via the app SnapChat. If you haven’t had time to explore this mystifying platform, read on! Snap Chat is a video and photo-based messaging app. The reason why people and brands are flocking to…

Who Is The Mysterious Lady?

There was nothing unusual about the small wooden pipe except for a tiny glass rectangle protruding from the bottom of its bowl. This piece of glass is so small it could be easily missed. For those who don't miss it will see a black and white image if they press their eye against it at…

Want To Know A Secret?

I have a secret super power, the power of story. I am not the only one who posses this power. We all have it. Some of us understand this power and use it to the best of our ability. There are others who have not yet fully realised their powers. There is always a period…

You Are Not Alone, The Power of Story!

I hate writing; I love having written. - Dorothy Parker Stories are written behind locked doors in a room with windows drawn by a figure hunched over a desk. Their fingers flying over a keyboard, stopping only for food which is quickly eaten without even tasting it. Sounds like fun right? Wrong! It doesn’t sound…

Star Trek, Whoopie Goldberg and Coworking

When Whoopi Goldberg was a little girl she loved watching Star Trek. The following is a story she tells about her relationship with that show. She remembers seeing the character Uhura for the first time and being absolutely floored. She had never seen a black woman on TV as anything other than a maid or…