Narrative Strategy and Storytelling for Organisations
Helping organisations solve communication, engagement and change challenges through story
I hate writing; I love having written. - Dorothy Parker Stories are written behind locked doors in a room with windows drawn by a figure hunched over a desk. Their fingers flying over a keyboard, stopping only for food which is quickly eaten without even tasting it. Sounds like fun right? Wrong! It doesn’t sound…
When Whoopi Goldberg was a little girl she loved watching Star Trek. The following is a story she tells about her relationship with that show. She remembers seeing the character Uhura for the first time and being absolutely floored. She had never seen a black woman on TV as anything other than a maid or…
Life is complicated. No doubt about that. No one likes unnecessary drama or problems. A nice steady dependable day is always a comfort. Let's compare that thought process to sourcing content for one of your social media channels. Then dependable and steady is almost a sin. Never underestimate the power of surprise. Aim instead to delight,…
Save the Date! My Interactive Storytelling Workshop Date Is April 8th 2016, 4:30 - 6 pm! This workshop is going to be fun. I can't wait for you to join me at NAB Village room 5. If you don't know which room that is don't worry, there will be a sign. After the game stay for a…
Life is not about the big stuff. Everything that is important is quite small. We tend to think of a person’s life as a long and complex story. A biography shouldn’t be a short easy read right? It should be a complex narrative that examines a person’s loves, struggles, accomplishments and failures. What if I…
“Why would anyone care about me? Why would anyone be interested to hear what I have to say?” A few weeks ago I shared the stage with Ray Milidoni at the RC Coworking space as a guest speaker to The Entrepreneurs Social Club. We chatted about digital marketing to a packed room of almost 200 entrepreneurs. A young man…
Attention and time are at a premium. If you find you are experiencing information overload, so is your prospective audience. And yet things do manage to grab our attention, how does that happen? If matters to you, it will matter to someone else. Viral content is something people connect with so much they want to…
Only in 2015 can youtube teach us that it's perfectly fine to eat from a cute little unicorn's butthole. Don't you just love this generation? :} - Jonathan Jones, YouTube User comment Last year the Internet was dominated by an explainer video featuring a baby unicorn pooping rainbows on an assembly line of ice cream cones. Can’t…
“I feel like I have done it all, I have made all of the mistakes and now I am fearless.“ - Paraphrased from an interview with Barak Obama on Marc Maron’s podcast WTF. It is not possible to be completely without fear, it is a natural part of being alive. Another way of looking…
As you can see from my subject line, I can waffle a bit when making a decision. But then I think, ah what the heck, it doesn’t hurt to try. Every time I take a risk and reach out to people, it usually pays off in some way. It is time to set intentions for…
Narrative Strategy and Storytelling for Organisations 