As the year draws to a close, it’s the natural time to reflect, examine, and think about what we want for 2025. This process is critical—not just for business but for life itself. You can’t hit a goal you haven’t set or reach a destination if you don’t know where it is on the map. Life is a journey of stages, and the question becomes: Where do I want to be in this stage next year?
Organisations seek to innovate, adapt, and envision new futures in our fast-paced business landscape. Effective communication of these future visions can feel daunting in the hustle and bustle of day-to-day operations. While communication departments are adept at crafting engaging messages and disseminating information, they can face significant hurdles when envisioning a future that has yet…
In the world of storytelling, we glorify narratives of the extraordinary - epic adventures, heroic feats, and life-altering events that seem to lie outside our everyday existence. However, the true power of storytelling resides in the simplicity of the every day, in the stories of the relatable and familiar. These stories shape our perspectives, influence…
Strategic narratives are tools that communication professionals use to align key messages to the goals a group or organisation is working towards. Using authentic stories of individuals to bring those key messages to life ensures that all messages are relatable and illustrate the goals an organisation is working towards in ways that its audience will understand.
Seven years ago, I typed two words into the google search box, ‘Narrative’ and ‘Strategist’. A small but mighty list of communication agencies and professionals who used narrative to create impact appeared.
The future can feel like a scary unknown. A key challenge for businesses implementing a change program or innovation project is being able to project what a new ideal future looks like after the major milestones of a change project has been completed. How do you chart the course for a new way forward to…
In this examination, I deconstruct Nike's Narrative of 'Just Do It'. We look at how this simple statement acts as a bridge between its external communications and it's internal communication framework of Mission, Vision and Values. A good narrative does that for businesses. It unifies the vision of what drives people internally within the company…
“Anyone can pay for something,” was a sage piece of dating advice I was given a long time ago. Beatles might have said it best when they said - “I'll buy you a diamond ring my friend if it makes you feel alright I'll get you anything my friend if it makes you feel alright…
Working in an innovation space can feel lonely when only a small number of people outside of your team understand what you are trying to accomplish.
Stories make us feel good. Yup, that good. According to novelist and neurologist, Robert Burton, when we hear something with a beginning, middle, and an end, we get a hit of dopamine. Dopamine is our natural feel-good, high chemical. This is why we love and are addicted to stories. From childhood fairytales to novels, to TV…
Storytelling Built For Innovation 